Archive for Pricing strategies

How to avoid common pricing mistakes

Unless you provide very high priced, custom-to-each-client services, the worst way to price your products or services is a cost-plus pricing. How cost-plus pricing works: You calculate your full costs, including overheads, and set a price where all of those costs are covered and so is the acceptable (to you) amount of profit per sale. […]

17 pricing strategies to increase sales volume and profit

Price is what your customer pays and/or what the end consumer pays for a product or service. In the case of products not sold directly to the end user, pricing is often described as “wholesale” and “retail.” When the distribution channel is long (such as when there is a manufacturer, distributor, retailer and end consumer), […]

Network for pricing analysts in UK